External Factors and Socioeconomic Influence on Users Acceptance of Online Payments

Abstract

Information technology acceptance (ITA) has been studied for several years with contradictory results. This study analyzed the increase in the use of an electronic online payment service and its relationship with external factor (specific confinement by the Covid-19 pandemic) and users’ socioeconomic level based on the ITA concept. Specifically, we applied this study to an Internet Service Provider (ISP). The results indicate that external factors have a statistically significant influence on an increase in online payments. Regarding the influence of socioeconomic status, no statistically significant evidence indicates that this aspect does not influence the increase in online payments. This study shows that once customers adopt the Internet, their use of electronic online payment services is not influenced by their socioeconomic status. This study suggests that organizations are constrained in implementing incentives for customers to use e-services.